Seamless Patterns
These fresh fruit patterns can be applied to any promotional materials to add more interest and make designs more engaging.
Juice Labels
Characters (Full Body)
These charming and playful characters are incorporated into a variety of designs and promotional materials, including the back of the bottle label, posters and billboards, to add a touch of fun and whimsy.
Billboard Mockups
Character Design
I applied Shape Language (a concept used in art and animation to communicate meaning based on shapes we are familiar with), to the creation of my characters. This enabled them to have a unique and distinctive personality. I also ensured that each character could be easily identified by their silhouette and made necessary adjustments to create the most simplified version possible.
Comparison between the old and updated design
I designed a new wordmark that is cleaner, more distinctive and that matches well with the monster graphics. In my previous design, the vampire's color was the only one that didn't match with the fruit, so I ensured that it matched too. However, when I changed the vampire's skin color to red, it seemed more like a demon than a vampire. Therefore, I opted to switch the fruit to a blueberry to suit the vampire's bluish skin tone better.
I also added a piece sticking out of each fruit in the illustration to create a cleaner and more consistent look. Additionally, I made the overall colors more vibrant and added a color shape behind the fruit name in order to add more contrast and make it more prominent.
Illustration Process
